Protein Soda from Gymgrossisten awarded Best New Category Development

Star Nutrition Protein Soda from Gymgrossisten was awarded Best New Category Development in 2017 Bridge2Food Sports & Active Nutrition Awards, which celebrate the innovators creating the next generation of categories, products, beverages and ingredients to delight an increasingly health conscious and active consumer.

Gymgrossisten was recognised for a new carbonated protein drink in four flavours – Cola, Orange, Lemon & Lime and Exotic – containing 10 grams of protein per serving with a delicious taste and texture. An ‘on the go’ protein product, designed for both mainstream retail consumers and established gym user as an alternative to sugar filled ‘fizzy pop’ and as a stand-alone post workout drink.

Colinda Hoegee, MD, Holland & Barrett Benelux said, “The judges felt that Protein Soda represented a creative innovation in the active nutrition beverage category. This reflects the increasing trend to adapt mainstream products to target active consumers as well as sports enthusiasts, looking for functional, tasty products.

Gerard Klein Essink of Bridge2Food said “These are exciting times in the sports & active nutrition industry with the increasing trend towards targeting active mainstream consumers. Our awards recognise and showcase the entrepreneurs and companies that are leading the way and the winners suggest that the future is very bright for our industry.

The expert panel of judges was:

  • Colinda Hoegee – MD, Holland & Barrett Benelux
  • Claire Nuttall – Founder of The Brand Incubator
  • Robert Walker – CEO Voff Science
  • Pieter- Paul Verheggen – CEO of Motivaction
  • Asker Jeukendrup – director, Mysportscience

The winners were announced at the 7th Sports & Active Nutrition Summit 2017  in the Netherlands. Europe’s leading Active Nutrition Summit brought together leading professionals from around the world to share new innovations, insights and developments in the Industry.