From our media partner FoodBev:
Functional foods are already well established in health foods and now entering the mainstream. But what are the prime new ingredients and technologies making the grade?
A decade ago the term functional foods and functional drinks was unknown, certainly among most consumers. Today people want more from their products and are keen to access extra nutrition and targeted ingredients that meet their particular need.
As focused on, in our anti-ageing drinks article in this issue, the desire for longer, healthier lives is not going to go away, if anything it is gaining momentum. One of the most important health factors here is that of mobility, and joint pain is one of the vital areas that scientists are addressing. Rousselot from Darling Ingredients, will be demonstrating a refreshing mobility boosting drink with the bioavailable pure protein Peptan at Vitafoods this year. Containing the company’s collagen peptides for joint health, overall mobility and performance as well as skin beauty, this meets one of the latest global trends in the healthy ageing market.
FoodBev is currently offering a special 15% discount for the Bridge2Food community. To claim your discount please visit the FoodBev website, select your package and enter code B2F15 on the form.