FORI Meat Snack Bars is the winner of Best Sports & Active Nutrition Product in the 2017 Bridge2Food Sports & Active Nutrition Awards, which celebrate the innovators creating the next generation of categories, products, beverages and ingredients to delight an increasingly health conscious and active consumer.
Fori was recognised for its natural, long life, high protein meat snack bars. Developed in Wales by Carl Austin, there are tempting flavours such as Moroccan Apricot & Date, Thai Turkey with Chia Seeds & Lemongrass and Chili Beef with Cranberry and Date.
Judge Claire Nuttall, founder of Brand Incubator said, “These meat snacks were natural tasting, convenient and very simply so much more ‘foodie’ and appetising than many meat snacking options out on the market. They brought something different and more aspirational to the category. Adding chia seeds and other innovative healthy ingredients makes all the difference to making a good product, great!”
Carl Austin, founder of Fori said, “Winning the award is a huge honour for us. Our real snack revolution has only just begun. Hopefully, recognition from such a prestigious judging panel will help spread the word to active people that you can snack without compromise.”
Gerard Klein Essink of Bridge2Food said “These are exciting times in the sports & active nutrition industry with the increasing trend towards targeting active mainstream consumers. Our awards recognise and showcase the entrepreneurs and companies that are leading the way and the winners suggest that the future is very bright for our industry.”
The expert panel of judges was:
- Colinda Hoegee – MD, Holland & Barrett Benelux
- Claire Nuttall – Founder of The Brand Incubator
- Robert Walker – CEO Voff Science
- Pieter- Paul Verheggen – CEO of Motivaction
- Asker Jeukendrup – director, Mysportscience
The winners were announced at the 7th Sports & Active Nutrition Summit 2017 in the Netherlands. Europe’s leading Active Nutrition Summit brought together leading professionals from around the world to share new innovations, insights and developments in the Industry.