Communication about aspirational benefits of proteins: The GfK market insights view

Coen Dekker, Senior Consultant at GfK (The Netherlands) spoke at the 9th Bridge2Food Protein Summit 2016 on an opportunity for brands to communicate on aspirational benefits of proteins rather than just functional. This combination represents growth opportunities. The declining meat consumption is clearly showing that consumers are looking for plant-protein foods. GfK will also speak at the 10th Protein Summit 2017.

More interest in proteins?

Then take a quick look at the new programme of the 10th Protein Summit 2017, 26-28 September 2017 (France). This great 5-in-1 Summit will bring together 400 leaders, 75 speakers and 60 exhibitors in the food, petfood and feed industry from retail, brands, ingredients, processing, research and universities. An ideal place to shape new networks and business. The 5 Summits are:
– Plant-based Foods Summit
– High Protein Foods Summit
– Protein Ingredients Summit
– Protein Processing Summit
– Protein 2030 Summit
Or download your brochure here.

Till 30 June new applications can be made for the Protein Awards for the best new category, new product, ingredient or disruptive innovation.